How far do you think your business will go if you don’t stand out? What are you doing to stand out? What are you doing to be ridiculous?
If you live in my town, you know a guy named Bob Rohrman. He sells cars. Lots of them. Lots, and lots of them. And he makes completely ridiculous commercials that everyone hates. And everyone criticizes him. And everyone talks about how much they hate his commercials, and then when anyone wants to buy a car, guess who they think of first? Bob, that’s who. And is it really any surprise? It pays to be ridiculous!
And anyone who’s actually MET Bob Rohrman knows he is as sweet and genuine and nice a guy as you’ll ever meet. But when it comes to marketing, he does what he needs to do to stand out. He is ridiculous, and he’s proud of it. He understands the importance of NOT being mediocre. He understands that mediocrity is death for any small business.
But so many of us do things half-assed. I don’t recommend it. Go all out. Are you going all out? What do you offer your customers that NO ONE ELSE can offer them? What are you doing to stand out? What claims are you making that your competition can claim to offer as well? If the majority of your value is something anyone else can offer as well, how do you expect to monetize that?
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There’s another guy in the area, that makes Don’s Guns commercials.. they are terrible and he comes across as sleazy..but he does sell..been in business for decades.
Played golf with him, nice guy, knew that to do “regular” commercials on guns wouldn’t work..So as he says “if they were going call me a sleazeball selling guns, why not be sleazy in the first place”…his patented finger gun pointed at the camera at the end of his commercials is classic…
He’s definitely been termed ridiculous, but I’m going to try that this year myself… Not selling guns, but being ridiculous..
Joe
Ha
Glad to hear it Joe! Yeah, I know that guy you’re talking about, and he’s completely in line with what I’m referring to. Now, I think there are all different ways to stand out. It’s not always about being flashy or over the top. Not everyone has to be a clown! But you DO have to stand out. You DO have to be extraordinary on some level. If it’s not obvious to a consumer that you’re clearly the best place to go, then why should they choose you? It’s not just about getting noticed, it’s about offering a ridiculous amount of VALUE as well!