The mentality that selling is bad or loathsome is pervasive. The more I talk about it, the more I’m confronted with the misconceptions people have. Even blogging A-listers and well-known social media consultants proudly express their preference for marketing over sales. Sales is broadly viewed as distasteful, and that is simply unfortunate, because it spells [...]
Tag Archive: marketing
Should You Post Affiliate Links in Your Facebook Status?
In a word, no. You shouldn’t.
This is exactly the behavior that results from NOT having a marketing plan. I’ve been seeing this a lot lately, and that’s why I’m writing this
People think that if they blast enough spam out there that some of it will stick and they’ll make some money. The theme [...]
How Should Business Owners Approach Blogging?
Most business owners I talk with will tell me something like this, “I’d like to start a blog, but how can I know I’m going to get an immediate return on my investment?” OK, maybe they don’t say it exactly like that, but that’s the idea. And as a business owner myself, I understand that [...]
Should You Blog?
My network is mostly composed of people in a small business of one sort or another. People in home based business, real estate, network marketing or some other small sales-based business. I often get questions about blogging, and much of the time it’s not about any technical aspect of blogging. As much as the “how-to” [...]