Should You Post Affiliate Links in Your Facebook Status?

In a word, no. You shouldn’t.

This is exactly the behavior that results from NOT having a marketing plan. I’ve been seeing this a lot lately, and that’s why I’m writing this :)

People think that if they blast enough spam out there that some of it will stick and they’ll make some money. The theme of Next Level Blogger is surely how to make money online with your blog and social networking, but if any of you are going out and just blasting people with affiliate links and calling that a marketing plan, you do not have my support!

A well-thought out marketing plan takes time. The thing is, you actually have to provide value to other people consistently over time, and THAT is what’s going to sell people on what you do. The thing that sucks is this: spam works. To a small degree. It’s kind of like those suckers who play the lottery incessantly. Or those suckers who sit in front of a slot machine all day long. You win just enough to keep you hooked, but you’re not creating anything of value, and you’re not making enough money to ever be able to do anything productive with yourself.

Please, don’t post any more affiliate links to your Facebook status; do you really think you’re doing anyone any favors with this? And stop tweeting out things like “hey! check this out! tinyurlasf90.com” Do you really think I’m going to click on that crap? Much less actually buy anything? This is not marketing. This is not business. It’s spam.

2 Responses to Should You Post Affiliate Links in Your Facebook Status?
  1. Jim
    July 3, 2010 | 12:54 pm

    It really depends on the magnitude of this. This post sounds a little bitter and misguided. I think there are plenty of opportunities to capitalize on those mediums, but you have to build your brand – which is probably different than what you were trying to get across in this post… but I feel it came across wrong.

    • Christian Russell
      July 3, 2010 | 4:28 pm

      Right on Jim. I do appreciate your comment. I can see how this would be taken the wrong way. I’m not against monetizing your social media presence on principle, but I write primarily for small biz owners who are running a business and using social media and blogging as a means of marketing their business. So many are concerned with how to “monetize” their blogs and such that they get distracted from their actual business plan.

      If you have a high profile presence and want to monetize your feed with ads of various sorts, it’s legit as long as you disclose what you’re doing. But if you’re a small business owner who sells books or consulting or houses, etc, and you’re so concerned with making a few bucks here and there that you resort to blasting affiliate links to your list of 200 people, you’re barking up the wrong tree :-)

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