7L: The Seven Levels of Communication (Book Review)

news imageIt was a pleasure to read an advance copy of this book a few days ago. A good friend Michael Maher has worked hard on this for over a year, and I would be negligent to not tell you about it. It’s awesome. If you like getting your hands on an awesome read like I do, I definitely encourage you to check this out.

www.sevenlevelsofcommunication.com/PRE

You may not be familiar with Michael. If you’re a regular reader here, you may know that my primary marketing niche has been real estate for the past three years, and that’s how I’ve come to know him. Michael is an accomplished sales professional, business owner, speaker, real estate broker and team leader. This book is written directly to real estate professionals, so any of my real estate clients should pick this up without hesitation. If you want to take your real estate business to the next level right now, this book gives specific and proven tactics for making it happen.

However, this is NOT just a book for real estate pros. The principles here are valuable and can be applied directly to any business that works with people…which of course is EVERY business. In other words, if you sell stuff you should read this book. It will change the way you look at your business, and it shed some serious light on how to achieve growth whether the market is up, down or sideways.

Is the economy down? Are people just not buying? Are your clients or customer full of excuses? I hear ya. 7L shows you exactly how to power through these obstacles.

There’s a lot of talk about relationship marketing, the value of relationships, the power of social media, blah, blah, blah. Michael Maher gives you a clear roadmap in this book; he shows you how to approach relationship marketing deliberately and effectively. I can tell you one thing I’ve seen first hand, Michael knows how to take action and get crazygood (that’s my word now) results, and this book is a clear example of that.

I hope you check this out; I’d love to hear what you think.

www.sevenlevelsofcommunication.com/PRE

7 Responses to 7L: The Seven Levels of Communication (Book Review)
  1. Michael J. Maher, MBA
    May 25, 2010 | 8:11 pm

    One of my coaching clients pointed me to this blog. I just wanted to say thank you Christian. What a tremendous testimonial! Thank you for reading a review copy and giving such great feedback. Your readers should know you had a hand in tweaking this book. You are an influencer and a tremendous person to have as a friend. Your readers are fortunate and I hope (7L) delivers as much value as you do.

    Take care and God bless,

    Michael
    http://www.7LBook.com

    • Christian Russell
      May 27, 2010 | 3:00 pm

      Great to hear from you Michael. Yes I was so excited to be invited to mastermind with you as you created this book. I’m not surprised it’s turned out to be such a hard-hitting read. You have a lot of expertise when it comes to getting maximum results in business. It will be a powerful resource to any business owner who reads it…as long as they EXECUTE the principles you outline ;)

  2. Drew
    Twitter:
    May 27, 2010 | 1:25 pm

    Christian – good post. I had the pleasure of meeting Michael in Charlotte NC last month. Great guy & excellent book.

    • Christian Russell
      May 27, 2010 | 3:01 pm

      Somehow I’m not surprised you two have crossed paths…you’re both real players in the industry. Always good to hear from ya Drew!

  3. Julie Broad
    Twitter:
    May 27, 2010 | 5:34 pm

    Great review Christian!! Thanks for sharing it. Sounds like a great read. It’s going on my Amazon list now. Very cool to know you played a part in the book too!!

  4. Julie Broad
    Twitter:
    May 27, 2010 | 5:35 pm

    Oh … it’s not on Amazon?

    • Christian Russell
      May 27, 2010 | 6:55 pm

      After it’s officially released I have no doubt it will be all over, but it’s currently only available in pre-release. I included a link in the post. You saw it here FIRST! ha :-)

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