Building a solid email list of people who want to hear from you regularly is the single most important thing you can do as a small business owner. A targeted, responsive email list makes everything else so much easier. Wouldn’t you agree? Yet many of us struggle with how to get this done, so I [...]
Category Archives: Small business marketing
Are You Using These 3 Deceptively Easy Ways to be Exceptional in Your Business Niche?
It’s easy to be exceptional. We just over-complicate it. Can we agree that it’s very important to be exceptional in your niche? Building a website isn’t enough, is it? Just because you build it doesn’t mean they’ll come. You need to be exceptional. If we’re not exceptional, why should anyone buy from us?
This article is [...]
How To Set The Price For Your Product Or Service
There has been a lot of commentary lately about pricing, and I wanted to throw a quick idea at you to see what you think. Most recently (and popularly) Chris Brogan mentioned that he charges $22k for a day of one-on-one consulting. Many of his readers were appalled that he charges so much. Many thought [...]
How to Make Money Blogging Pt 2
Hi guys! Well I promised a follow up on the last post about making money with your blog. As it turns out, I will be doing a few of these. I appreciate the emails I got on the last one. Interestingly also, most of them came in via Facebook. I like that the Facebook crowd [...]
How to Make Money Blogging Pt 1
Making money with a blog really has to be one of the biggest concerns out there I suppose, so I want to address it directly. There are different approaches of course, and I can only speak to the techniques I’ve personally employed, what has worked well for me and what HASN’T worked well for me. [...]
80-20 Baby!
We’ve most likely all heard of the Pareto principle. The law of 80-20. Also known as the law of the vital few, and the principle of factor sparsity. It means that very few things are responsible for most of what we see out there. Of course, we see this in business every day. There are [...]
Why Simple Blogs are Better for Business
When it comes to so many things in life, we over-complicate. Wouldn’t you agree? Don’t you think we do this with blogging as well? We make it way too hard.
We run too many plugins
We push ourselves to post more often than we really want to
We spend too much time on our blog
We [...]
How to Turn Wordpress into Your Unfair Advantage (a primer on business blogging)
If you run a business, it’s no longer a secret that you should also be running a business blog. When it comes to social media for business, your blog is most often the most valuable component of your marketing strategy. The most favored platform for a business blog is Wordpress. There are a number of [...]
How to Screw Up Your Business Forever
Seth Godin just wrote a great little article on good marketing practices and how to build trust. If you’re not a subscriber to Seth Godin’s blog, it’s not much of a stretch for me to recommend him. Go do that right now. That said, this most recent post was particularly relevant to me right now, [...]
6 Beginner Business Questions for Sean D’Souza of PsychoTactics
If you’re new in business or want to take your business to the next level this coming year, I think you’ll find a lot of value in this audio interview I’m posting here. Check it out at the end of this post and let me know what you think! It’s all about how to get [...]