Thoughtfully composed by Christian Russell
I just read a very insightful quote from Jeffrey Zeldman at zeldman.com in the latest INC magazine. I want to share it with you, because selling…and how to do it well…is a common theme I cover here. I think his thoughts on how to sell tactfully are beautiful. Couldn’t have said it better myself. Here [...]
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Thoughtfully composed by Christian Russell
Pay attention to who unsubscribes from your list and why. One of the many advantages of using a system like Aweber is that it gives people an option to comment on why they’re unsubscribing. This is valuable feedback, but unsubscriptions should not be viewed as a loss.
In fact, they are good for business in every [...]
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Thoughtfully composed by Christian Russell
All these dang customers. So many people wanting to BUY stuff from me! If they’d just leave me alone, maybe I could actually get some WORK done, you know?
Do you ever feel that way?
The Problem with Customers
Of course we all know that customers are kind of necessary. But nonetheless, they are challenging. See, if working [...]
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Thoughtfully composed by Christian Russell
It’s been said that kids are the best salespeople. They know persistence. They know the power of repeatedly asking for what they want. These are important qualities…not just in sales but in life. But kids are not great sales people. In fact, kids have a lot to learn. No figure.
Why Kids are Bad Salespeople
Where kids [...]
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Thoughtfully composed by Christian Russell
One of the biggest concerns people have about their blogs is how to make money. That’s fair. It’s reasonable to want to get paid for your time!
Yet this is one of the biggest challenges for most bloggers. You may have noticed, I spend time focusing on sales strategy, because that’s my foundation. The thing I [...]
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Thoughtfully composed by Christian Russell
The mentality that selling is bad or loathsome is pervasive. The more I talk about it, the more I’m confronted with the misconceptions people have. Even blogging A-listers and well-known social media consultants proudly express their preference for marketing over sales. Sales is broadly viewed as distasteful, and that is simply unfortunate, because it spells [...]
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Thoughtfully composed by Christian Russell
Every business has them. Most business owners are oblivious to them. That’s where you and I need to be different.
What is an advocate? An advocate is a fan of your business. Someone you’ve worked with or someone who has bought from you. They know what you do, like what you do and truly believe you [...]
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Thoughtfully composed by Christian Russell
David Risley is one of the bloggers I read regularly, and if you’re not completely familiar with his site you should get over there and subscribe right away…if you’re interested in marketing yourself effectively online that is
I run this “make money online” blog from a very different angle than David and most other [...]
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Thoughtfully composed by Christian Russell
There is a fundamental sales principle that most business owners do not practice. Most of us have heard of it, but few of us actually practice it. I’m honestly not sure why, but it’s true…it’s costly and time consuming to earn new business, yet there’s a very powerful way to grow our business that’s free…that [...]
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Thoughtfully composed by Christian Russell
Asking for the order is a key sales principle. In fact, it’s a key life principle! If you don’t ask, you don’t get! This can often come off as a “duh” kind of statement. If you want someone to buy from you, you should probably ASK them to buy from you! Agreed?
But year after year, [...]
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