I’ve heard a lot of talk about continuity programs lately. Continuity is just another word for “membership site” of course. Let me be clear: membership sites can be highly profitable. It’s a great model to follow, and if you’re interested in building a membership site, this post is NOT meant to discourage you from doing [...]
Category Archives: Internet marketing strategy
What my chiropractor taught me about affiliate marketing
Chiropractors are affiliate marketers. Did you know that? So are personal trainers. So are many professionals in many other industries. Not only are they affiliate marketers…they are BETTER at it than most internet marketers.
An effective approach to selling other people’s stuff…
Imagine going to your chiropractors office for a visit. Your neck has been killing you, [...]
My Uber-Simple, Proven System for a Grotesque Level of Affiliate Marketing Success
When it comes to business, simple is good. Wouldn’t you agree? That’s my take on it anyway. I’ve recently been pouring through a plethora of information on affiliate marketing…people talking about how to make it big by selling other people’s stuff online. First, I’d argue if you really have anything to offer your audience, it’s [...]
How to Sell Online Without Being a Jerk
I just read a very insightful quote from Jeffrey Zeldman at zeldman.com in the latest INC magazine. I want to share it with you, because selling…and how to do it well…is a common theme I cover here. I think his thoughts on how to sell tactfully are beautiful. Couldn’t have said it better myself. Here [...]
Why Unsubscriptions are Good for Business
Pay attention to who unsubscribes from your list and why. One of the many advantages of using a system like Aweber is that it gives people an option to comment on why they’re unsubscribing. This is valuable feedback, but unsubscriptions should not be viewed as a loss.
In fact, they are good for business in every [...]
The Biggest Problem with Customers (and how to fix it)
All these dang customers. So many people wanting to BUY stuff from me! If they’d just leave me alone, maybe I could actually get some WORK done, you know?
Do you ever feel that way?
The Problem with Customers
Of course we all know that customers are kind of necessary. But nonetheless, they are challenging. See, if working [...]
Blogging Answers: How to Use RSS as a Promotional Tool
I got a question from a reader the other day about how to use RSS as a promotional tool and to get more traffic for your blog. You can use RSS as a great way to get subscribers and syndicate the content you publish to a number of other sources.
Many of you know about RSS [...]
Selling vs Marketing
The mentality that selling is bad or loathsome is pervasive. The more I talk about it, the more I’m confronted with the misconceptions people have. Even blogging A-listers and well-known social media consultants proudly express their preference for marketing over sales. Sales is broadly viewed as distasteful, and that is simply unfortunate, because it spells [...]
Who are Your Advocates?
Every business has them. Most business owners are oblivious to them. That’s where you and I need to be different.
What is an advocate? An advocate is a fan of your business. Someone you’ve worked with or someone who has bought from you. They know what you do, like what you do and truly believe you [...]
Selling Without Selling
David Risley is one of the bloggers I read regularly, and if you’re not completely familiar with his site you should get over there and subscribe right away…if you’re interested in marketing yourself effectively online that is
I run this “make money online” blog from a very different angle than David and most other [...]